David Jacobs

A Tale of Two Offers: How One Software Company Doubled Its Valuation

 A successful software entrepreneur received a phone call that seemed like it might change everything. On the other end of the line was a representative from a large technology consolidator—one of those companies known for snapping up smaller firms and rolling them into its growing empire. The entrepreneur, caught by surprise, agreed to hear them […]

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Calculator app on a laptop

Understanding Customer Churn in Subscription-Based Businesses

What Is Customer Churn? [Definition] Customer churn is the percentage loss of customers monthly or annually.  It is a standard metric for subscription-based businesses.  Churn is typically measured as logo churn or revenue churn. Customer Logo Churn Rate is the Loss of a Customer Name from your List of Active Customers. It is typically expressed

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Software As A Service (SaaS)

Selling a SaaS Business

Selling a bootstrapped SaaS business is rarely how it is portrayed in the media. High-stakes negotiations, power moves, and stealing IP makes for great drama, but the actual transactions are much less exciting. Misunderstandings between the parties are common, especially in the middle stages of a transaction. A skilled broker helps the parties find common

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