David Jacobs

a fork in the road

A Tale of Two Offers: How One Software Company Doubled Its Valuation

 A successful software entrepreneur received a phone call that seemed like it might change everything. On the other end of the line was a representative from a large technology consolidator—one of those companies known for snapping up smaller firms and rolling them into its growing empire. The entrepreneur, caught by surprise, agreed to hear them

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Calculator app on a laptop

Understanding Customer Churn in Subscription-Based Businesses

What Is Customer Churn? [Definition] Customer churn is the percentage loss of customers monthly or annually.  It is a standard metric for subscription-based businesses.  Churn is typically measured as logo churn or revenue churn. Customer Logo Churn Rate is the Loss of a Customer Name from your List of Active Customers. It is typically expressed

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