David Jacobs

Calculator app on a laptop

Understanding Customer Churn in Subscription-Based Businesses

What Is Customer Churn? [Definition] Customer churn is the percentage loss of customers monthly or annually.  It is a standard metric for subscription-based businesses.  Churn is typically measured as logo churn or revenue churn. Customer Logo Churn Rate is the Loss of a Customer Name from your List of Active Customers. It is typically expressed

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Selling a SaaS Business

Selling a bootstrapped SaaS business is rarely how it is portrayed in the media. High-stakes negotiations, power moves, and stealing IP makes for great drama, but the actual transactions are much less exciting. Misunderstandings between the parties are common, especially in the middle stages of a transaction. A skilled broker helps the parties find common

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