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When it comes to selling a SaaS business, valuation is far from a simple multiple of revenue. Investors and acquirers want to know not just how much you earn today, but also how predictable, durable, and scalable that revenue will be in the future. That’s why certain SaaS-specific metrics, particularly Annual Recurring Revenue (ARR), Churn, […]

“I already have a buyer.” I hear this all the time from software founders. And I get it. It feels like the hard part is over. Someone approached you directly (a buyer with an inbound offer), said they were interested, and, maybe, even praised your product. You’re flattered, they’re asking smart questions, and you’re thinking,

When preparing to sell a SaaS business, founders often prioritize financials and customer metrics, and rightfully so. Just as critical to a successful and timely sale, though, is the technical due diligence process. This comprehensive audit offers prospective buyers a detailed view into your technology stack, infrastructure, product development lifecycle, security posture, and more. Failing

Somewhere in every founder’s mind lurks the fear that a sprawling, 10-year-old codebase will drag valuation to the floor. How? By reframing technical debt from price-killer to value-creation blueprint. If you own a software company generating $2 million–$20 million in annual revenue and are starting to consider an exit, this playbook shows how to: Anticipate

Are you thinking about selling your business and curious about how business broker fees work? If you’re looking to maximize your sale price rather than simply entertain offers that may never close, you’re in the right place. In this article, I’ll clarify exactly how my no-retainer, success-based model operates, why it filters out unserious buyers

Deciding to sell your business is one of the most significant professional and financial steps you can take. As a business owner, your company likely represents not only your livelihood but a substantial portion of your personal wealth. The decision on when to sell is therefore critical. Many entrepreneurs hold onto their businesses too long,

Introduction SaaS, or software as a service, is software hosted on the cloud and available to users through a subscription. SaaS has been around since the early 2000s but has only recently begun to gain traction in the startup space. There are several benefits of being a SaaS company, including reduced capital costs and greater

Introduction It’s almost a new year, and many of you are probably thinking about growing your SaaS business. But what do you do if you’re already struggling with growth? Or maybe you’ve noticed some significant mistakes along the way and want to fix them before they worsen. In any case, several common SaaS business mistakes

What Is Customer Churn? [Definition] Customer churn is the percentage loss of customers monthly or annually.  It is a standard metric for subscription-based businesses.  Churn is typically measured as logo churn or revenue churn. Customer Logo Churn Rate is the Loss of a Customer Name from your List of Active Customers. It is typically expressed