Seller Program

Whether you’re a software or service business owner looking to sell your business, the Seller Program is designed to maximize your chances of a successful sale while giving you control over the process.

An Overview

The Seller Program is a custom-made business exit process for SaaS businesses. It is a proactive approach to selling; I actively market your business to my extensive network of potential buyers, including private equity funds, large corporate buyers and investors seeking software acquisitions.

The goal is to create competitive bidding, expand your market of interested buyers, boost buyer participation, decrease time to close, and offer control over the entire process.

Creating a competitive bidding environment is the most essential aspect of the active listing program. By proactively reaching out to known business buyers, I can create competition between multiple qualified buyers. This competition pushes up the offer amounts and creates the necessary urgency for closing the transaction.

How It Works

1 – Consultation: I begin with an in-depth consultation to understand your business, goals, and desired selling process.

2 – Valuation and Documentation: I will assess the value of your business and assist you in preparing all the necessary documentation for the sale.

3 – Marketing Strategy: I develop a targeted marketing strategy, leveraging our network and expertise to reach motivated buyers actively seeking both on-market and off-market opportunities.

4 – Confidential Listing: I will market your business confidentially, ensuring the privacy of sensitive information while showcasing its key attributes to potential buyers.

5 – Buyer Screening: I vet potential buyers, ensuring they have the necessary qualifications and financial capacity to acquire your SaaS or service business.

6 – Negotiations and Closing: I facilitate active communication and negotiation between you and interested buyers, helping you secure the best possible deal and ensuring a smooth ownership transition.

Benefits of the Seller Program

Actively marketing your software business positions it as a desirable investment opportunity. My targeted marketing approach allows you to reach motivated buyers actively seeking lower middle market sized opportunities.

These buyers are more likely to recognize the value of your software business and be ready to make a competitive offer. This can lead to a smoother negotiation process, expedited closing, and higher chances of achieving your desired sale price.

DBB Business Evaluation

Advisory Support

My team of experienced professionals specializes in software and service company transactions. We provide expert guidance and support throughout the selling process. With a track record of successful software business transactions, you can trust us to navigate the complexities and help you achieve your goals.

Confidentiality & Privacy

I understand the importance of confidentiality and the sensitive nature of business sales. This program includes strict measures to ensure the confidentiality of your information. I treat your privacy with the utmost respect and safeguard your data throughout the selling process.

Targeted Marketing

I employ a range of effective strategies to market your software business to relevant buyers. The goal is to connect you with motivated buyers actively seeking lower middle market sized opportunities. Here’s how the targeted marketing approach works:

I create customized marketing campaigns tailored specifically to your software or service business. By highlighting your business’s unique value propositions, growth potential, and competitive advantages, I attract the attention of buyers interested in your niche.

I leverage my extensive network of private equity funds, strategic buyers, and individual investors interested in software acquisitions. Through targeted outreach, we ensure your business gets noticed by qualified buyers actively seeking investment opportunities in the software industry.

Pool of strategic buyers
Process inforgraphic

I utilize industry-specific advertising channels to target potential buyers within the software industry. This may involve placing targeted ads in relevant trade publications, online forums, and targeted social media platforms to capture the attention of qualified buyers looking for investment opportunities in the software sector.

I understand the importance of confidentiality during the selling process. While actively marketing your business, I ensure that sensitive information is protected and only shared with qualified buyers who have undergone a thorough vetting process.

Customization Options

Each business is unique. Many require a specific type of business buyer, depending on where the company is in its growth trajectory. I work with my clients to understand the unique skills needed to successfully transition the business to continue growing under new ownership.  

Sometimes this means targeting highly experienced owners/operators or bringing the deep financial resources of a private equity fund or family office to a transaction. Sometimes, the business needs the geographic reach of a large publicly traded strategic buyer. By working closely with my clients, I ensure we target the optimal buyers.

Understanding the buyer landscape
fair evaluation information

I also work with you to design the optimal exit package. For some sellers, this may be a large amount of cash with minimal seller financing over a very short period of time. Other sellers may prefer a ‘second bite at the apple’ and prefer to retain some equity in the new organization and stay active in the business as an advisor or consultant.

Just as each business is unique, so are the desires and needs of each business seller. I work with you to deliver deal terms that secure a win-win transaction for all the stakeholders.

Frequently Asked Questions

Unlike traditional selling methods where the burden of completing a transaction falls primarily on highly motivated buyers inquiring on advertised opportunities, our Active Listings Program takes a proactive approach. We actively promote your software business to a targeted network of qualified but passive buyers, increasing your chances of a successful sale.

The duration of the selling process can vary depending on various factors such as the complexity of your business, market conditions, and buyer engagement. However, our active approach often leads to quicker transactions compared to passive listings. On average, the process can take several months, but we strive to expedite it as much as possible.

Yes, we prioritize confidentiality throughout the selling process. We have stringent measures in place to safeguard your sensitive information. Rest assured that your business will be listed confidentially, and only qualified and vetted buyers will have access to the necessary details.

Absolutely. We believe in empowering sellers with control over their business transactions. With our Active Listings Program, you will have the flexibility to actively participate in the process, make decisions based on your preferences, and set the terms that align with your business goals.

We pride ourselves on providing comprehensive advisory support to sellers. Our experienced team will guide you through each step of the selling process, offering expertise in valuation, documentation, marketing strategy, negotiation, and closing. You can rely on our track record and success in software company transactions.

While our Seller Program significantly increases the chances of a successful sale, we understand that not all businesses may find a buyer immediately. In such cases, we can discuss alternative options and strategies to ensure your goals are met, including relisting or exploring other selling avenues.

How To Get Started

Getting started is easy, simply fill out the contact form. My team will schedule a consultation to understand your business and guide you through the next steps of the Seller Program.

Through our efforts, we aim to facilitate a successful sale and help you achieve your desired outcomes. We look forward to assisting you in selling your business, whether SaaS or service.