Case Study: Banneker Partners Acquires Orange Enterprises
Orange Enterprises is a mission-driven software company serving the agriculture and food manufacturing industries with its flagship product, Pet-Tiger.
Despite operating on a client–server architecture, relying on founder-led sales, and having limited formal outbound marketing, the business delivered essential functionality that customers depended on every single day.
When the founders decided to explore an exit, they wanted a buyer who understood their industry, valued their legacy, and could help expand the product into the next decade. They also wanted a clean, straightforward deal with minimal drama.
What happened next exceeded their expectations.
About the Company
- Industry: Agriculture & Food Manufacturing Software
- Product: Pet-Tiger (workforce management, compliance, scheduling, and operational tools)
- Model: Per-license software with services (implementation, configuration, support)
- Technology: Client–server application with a modernization roadmap
- Sales Motion: Almost entirely founder-led
- Churn: Exceptionally low due to mission-critical functionality
This combination of specialization, stability, and reliability made the company far more valuable than the founders realized.
The Seller’s Goals
The owners were clear about what mattered:
- A buyer who truly understood the agricultural sector
- A clean deal structure with majority cash at close
- A partner who would support long-term product innovation
- Continuity and stability for employees and customers
- Minimal post-close headaches, retrading, or unnecessary complexity
They were open to both strategic and financial buyers but wanted to avoid a process where they felt pressured or where their story wasn’t presented properly.
