eCommerce SaaS – Transaction Details

Subscription-based eCommerce Software Company with Low Churn

This eCommerce SaaS company provides eCommerce software for medium-sized merchants to effectively sell their products
online. The company offers a turnkey approach by offering both the software and marketing services to their
stable base of over 200 subscribers. This is a mature software company, founded in 2002.

The market for eCommerce software is over $7 billion and is expected to grow at over 16% per year through
2027. This firm has successfully positioned itself in a defensible portion of this quickly growing market. The
company targets online retailers who have at least $3m in annual online sales.

It has been run as a lifestyle business with minimal investment in sales and marketing. Virtually all new
customers come inbound via referral.

Highlights of this business include:
• Subscription-based software company with recurring revenue
• Very low customer churn
• Favorable CAC to LTV ratio
• Strong culture with loyal and dedicated employees

Reason for Sale
Founders would like to retire. Both are committed to staying until a successful transition can be completed.

Current Employees
21 Full-time employees and 2 part-time owners working less than 5 hours per week. All employees are based
in the USA and have been working remotely since 2007.

Covid-19 Impact
This business continues to run and bring on additional new customers during Covid-19. They did accept a PPP
government loan which has since been forgiven.

Valuation, Due Diligence, and Deal Structure
All serious offers from qualified buyers will be considered. A full CIM is available under NDA to qualified
buyers. Seller is committed to a successful transition of ownership.

Representation Agreement
This company has contracted exclusively with David Jacobs, who served as the transaction advisor.